2013 Solution Providers

Gold Plus Sponsors


Website: www.ibm.com/smartermarketing/uk

CMOs have always been responsible for shaping what to market, how to market it and who to market it to. They and their marketing teams now have the opportunity to understand and engage with individual customers at vast scale. If a deeper understanding of each customer creates more opportunities for value creation, this leads to two key questions: How can Marketing structure the best offer that the customer will actually value? What kind of "system of engagement" must be built to deliver it? By individually tailoring content, solutions, promotions and delightful experiences at every touch, Marketing can become a service that delivers value to both customers and the business.

You could ask “Do recent developments in social, mobile and automation technology render marketing irrelevant?” The IBM Global CMO and CIO Studies would suggest not. In fact, our findings indicate that there is more need than ever for the art of marketing to blend with the science of technology to deliver a personalised service to each customer.

We look forward to meeting you at our Think Tank session, 'Marketing as a Service – the Art and Science of Personalisation', where you can take part in a stimulating debate on how to mix marketing, technology, strategy and culture to help your organisation be more customer-centric.

For more information, please go to www.ibm.com/smartermarketing/uk

Silver Plus Sponsors

Teradata eCircle

Website: www.teradata.com

At Teradata eCircle we are focused on delivering the tools you need to win. With our cloud-based and on-premise Integrated Marketing Management (IMM) software, you will be able to more effectively execute innovative and successful marketing campaigns across both digital and traditional channels. Furthermore, our marketing software helps you streamline your marketing processes, no matter how complex they may be. It also boosts your marketing ROI, all while engaging with customers in real time, so you can better understand what is really important to them. For more information call +44 (0)20 7618 4200 or visit www.teradata.com


Website: www.infor.co.uk

Infor is the world’s third-largest supplier of enterprise applications and services— delivers award-winning Infor Epiphany and Infor Orbis, helping customers leverage CRM, CXM, MRM, and social CRM across their enterprise. Infor helps leading companies manage the entire customer experience via the Customer Interaction Hub, and revolutionises every customer interaction to intelligently engage in multichannel, closed-loop dialogues through the contact lifecycle.

Infor Epiphany customers benefit with:

  • Customer loyalty increased to 90%
  • Customised e-mails, when opened, raised lift by 70%
  • 10,000 more customers retained each year


Website: www.northplains.com


Website: www.sitecore.net

Sitecore redefines how organisations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimisation, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organisations, including national governments, FTSE 100 and Fortune 500 companies, utilise Sitecore solutions for their websites, intranets and portals. These organisations have created and now manage more than 27,000 dynamic websites with Sitecore including Microsoft, Lloyd’s of London, VISA Europe, Cadbury, Universal Music Publishing, Play.com, British Red Cross, Sara Lee, Siemens, Experian, WebTrends, DVLA, Conservative Party, NHS Direct, Birmingham Airport and Manchester United Football club.

Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

The Smart Cube

Website: www.thesmartcube.com

Silver Sponsors


Website: www.adometry.com

Utilizing advanced advertising attribution technology, Adometry provides deeper insight into the overall performance and incremental ROI of online cross-channel marketing efforts. The world's largest advertisers and agencies use Adometry Attribute to optimize and guide their future marketing efforts. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions marketing touchpoints from online channels such as search, email, display and social media. In addition, it links offline data so that marketers can see the influence that TV, radio, and econometric or seasonal events have on their campaign. Adometry combines its scientifically proven methodology with a flexible and easy to implement solution that generates the most accurate and comprehensive results in the shortest amount of time.


Website: www.exacttarget.co.uk

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organisations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimise data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

Oliver Marketing

Website: www.oliver-marketing.com


Website: www.skyiq.com

SkyIQ is a leading marketing solutions provider, delivering customer intelligence and unique data services to maximise spend across advertising and marketing. Our capabilities span the entire media mix, bringing insight to above and below the line activities.


Website: www.sdl.com

SDL CMT provides online Customer Experience Management solutions for the Enterprise market. This encompasses solutions for the total customer journey from research of a product or service, through to purchase and then to the after-sales experience. Organizations need solutions that deliver a consistent, personal and interactive experience to their customers across that entire journey, through all of a company’s touch-points and channels, in any language and through any device.

Lunch Sponsor


Website: www.prophet.com

Prophet is a strategic brand and marketing consultancy with offices in Berlin, Chicago, London, Madrid, New York, Richmond, San Francisco, and Zürich. We help our clients win by delivering inspired and actionable ideas.

We are increasingly considered a preferred partner to senior management that demands its investments work harder—and smarter. What counts: Our collaborative approach. Our powerful blend of strategy, creativity, and analytics. Our ability to balance short-term business needs against longer-term growth goals. Our thought leadership in brand, marketing, and beyond. It’s led to successful outcomes for such preeminent clients as BMW, Cartier, Cisco, Diageo, GE, Johnson & Johnson, Kellogg’s, McDonald’s, Monsanto, NBC, TD Ameritrade, The Cosmopolitan of Las Vegas, and Zurich Financial.

Dinner Sponsor

Adam Software

Website: www.adamsoftware.net

ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. ADAM Software develops media intelligent software for marketing/media creation, management and distribution. Our software delivers automation and optimization of these processes, which means faster cycle times, more consistent quality and branding, and high ROI. Our software products are diverse and highly adaptable which means that no matter what the challenge you face in the managing, structuring or delivering of media, ADAM Software has a business proposition for you that will lead to improved workflow processes in your vertical/sector

Lanyard Sponsor


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