2013 Solution Providers

CMOs have always been responsible for shaping what to market, how to market it and who to market it to. They and their marketing teams now have the opportunity to understand and engage with individual customers at vast scale. If a deeper understanding of each customer creates more opportunities for value creation, this leads to two key questions: How can Marketing structure the best offer that the customer will actually value? What kind of "system of engagement" must be built to deliver it? By individually tailoring content, solutions, promotions and delightful experiences at every touch, Marketing can become a service that delivers value to both customers and the business.

You could ask “Do recent developments in social, mobile and automation technology render marketing irrelevant?” The IBM Global CMO and CIO Studies would suggest not. In fact, our findings indicate that there is more need than ever for the art of marketing to blend with the science of technology to deliver a personalised service to each customer.

We look forward to meeting you at our Think Tank session, 'Marketing as a Service – the Art and Science of Personalisation', where you can take part in a stimulating debate on how to mix marketing, technology, strategy and culture to help your organisation be more customer-centric.

For more information, please go to www.ibm.com/smartermarketing/uk

At Teradata eCircle we are focused on delivering the tools you need to win. With our cloud-based and on-premise Integrated Marketing Management (IMM) software, you will be able to more effectively execute innovative and successful marketing campaigns across both digital and traditional channels. Furthermore, our marketing software helps you streamline your marketing processes, no matter how complex they may be. It also boosts your marketing ROI, all while engaging with customers in real time, so you can better understand what is really important to them. For more information call +44 (0)20 7618 4200 or visit www.teradata.com

Infor is a leading provider of business software and services, helping 70,000 customers in 194 countries improve operations and drive growth.

To make the most of your daily customer interactions -whether on the web, by phone, or via mail-you need customer relationship management solutions. The right solution will help you both keep the customers you have and add new ones; target the right offer to the right customer at the right time; and combine marketing, sales, and service to create a 360º view of your customers. Infor's Customer Relationship Management solutions do just that.

Sitecore redefines how organisations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimisation, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organisations, including national governments, FTSE 100 and Fortune 500 companies, utilise Sitecore solutions for their websites, intranets and portals. These organisations have created and now manage more than 27,000 dynamic websites with Sitecore including Microsoft, Lloyd’s of London, VISA Europe, Cadbury, Universal Music Publishing, Play.com, British Red Cross, Sara Lee, Siemens, Experian, WebTrends, DVLA, Conservative Party, NHS Direct, Birmingham Airport and Manchester United Football club.

Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organisations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimise data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

SkyIQ is a leading marketing solutions provider, delivering customer intelligence and unique data services to maximise spend across advertising and marketing. Our capabilities span the entire media mix, bringing insight to above and below the line activities.

SDL CMT provides online Customer Experience Management solutions for the Enterprise market. This encompasses solutions for the total customer journey from research of a product or service, through to purchase and then to the after-sales experience. Organizations need solutions that deliver a consistent, personal and interactive experience to their customers across that entire journey, through all of a company’s touch-points and channels, in any language and through any device.

Prophet is a strategic brand and marketing consultancy with offices in Berlin, Chicago, London, Madrid, New York, Richmond, San Francisco, and Zürich. We help our clients win by delivering inspired and actionable ideas.

We are increasingly considered a preferred partner to senior management that demands its investments work harder—and smarter. What counts: Our collaborative approach. Our powerful blend of strategy, creativity, and analytics. Our ability to balance short-term business needs against longer-term growth goals. Our thought leadership in brand, marketing, and beyond. It’s led to successful outcomes for such preeminent clients as BMW, Cartier, Cisco, Diageo, GE, Johnson & Johnson, Kellogg’s, McDonald’s, Monsanto, NBC, TD Ameritrade, The Cosmopolitan of Las Vegas, and Zurich Financial.

ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. ADAM Software develops media intelligent software for marketing/media creation, management and distribution. Our software delivers automation and optimization of these processes, which means faster cycle times, more consistent quality and branding, and high ROI. Our software products are diverse and highly adaptable which means that no matter what the challenge you face in the managing, structuring or delivering of media, ADAM Software has a business proposition for you that will lead to improved workflow processes in your vertical/sector