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What is Customer Experience?
Ensuring a great multi-channel customer experience, hinges on an organizations’ ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.
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Understanding CMOs Top 10 Investment Priorities for 2013 and Beyond
Ahead of the CMO Exchange 2013 we surveyed our elite network of CMOs to understand their biggest marketing challenges, and which tools and solutions they plan to invest in over the next 6-12 months. We’ve created a free infographic based on the results – available to download free of charge!
- Future of Customer Experience eBook
Balancing the delivery of a multi-channel customer experience and meeting the needs of your shareholders is becoming increasingly difficult. To address this issue, the Customer Management Exchange Network interviewed industry leaders to explore how leading customer experience professionals are approaching these challenges, what makes a great customer experience and what does the future hold.
- From Stretched to Strengthened
This is an executive summary of the IBM Global CMO Study entitled “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study."" The CMO Study is the latest in IBM’s series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times.
*By downloading this paper you will opt in to receive further information from IBM. Please contact enquire@iqpc.co.uk if you would like to change this preference.
- CMOs & CIOs: Acquaintances or Allies?
In this study, one of our key partners, IBM explores the existing relationship between CMOs & CIOs to better understand how they are working together to support their organisation's initiatives
*By downloading this paper you will opt in to receive further information from IBM. Please contact enquire@iqpc.co.uk if you would like to change this preference.
- Infographic: How CMOs & Digital Marketers Choose Suppliers
Today’s customers are in control. They can spend money anywhere in the world at
the click of a button. As a result it is becoming increasingly important to understand your clients, peers and customers. Based on market research The Customer Management Exchange Network has created this infographic which highlights the business objectives and the process of choosing suppliers in today’s hypercompetitive market
- Top Pieces of Advice from CMOs at Vodafone, Bupa, Philips, Boots, Thomson Reuters & Royal Mail
Strategic marketers from Vodafone, Bupa, Philips, Boots, Thomson Reuters & Royal Mail share their top pieces of advice for those who are about to embark on their journey. Find hints, tips and tricks from leading practitioners, suppliers and analysts on challenges ranging from customer centricity to big data, from marketing ROI to brand strategy. It’s got it all!
- 2012 CMO Exchange Post Event Report
In June 2012, The CMO Exchange connected 80 CMOs and senior marketing executives with a selection of the industry’s leading solution providers and analysts to tackle key strategic marketing issues such as marketing effectiveness and innovation strategy. This report outlines session highlights from the meeting, cutting edge content, onsite interviews, and insight into the latest industry trends, a look ahead to 2013 and more.