Ben Padley Bio

Ben Padley
Global Digital Engagement Director
Barclaycard

SoLoMo (Social, Local, Mobile): Meeting The Needs Of The Real-Time Customer

There’s no denying that the rise of digital, social and mobile channels have dramatically changed the way we market. In fact customers and consumers now do much of our marketing for us through word-of-mouth, blogs and social networking sites! How will consumer behaviour change in the next 5 years though? Do you know what your digital strategy must look like to keep you ahead of the game?

This interactive panel with focus on the challenges and opportunities presented by Social, Local and Mobile (SoLoMo) marketing, exploring the importance of tailoring your digital strategy to your customer and consumer needs, how mobile technology can be used across the enterprise to increase engagement and loyalty, how getting the basics right will ensure your strategy continually evolves and improves, and how businesses can work together to meet the needs of the real-time customer.

Andy McFarlane Head of Marketing Vodafone Global Enterprise	Bob Schukai Global Head of Mobile Technology Thomson Reuters
Serge Acker Senior Director Global Digital Marketing, Philips	Ben Padley Global Digital Engagement Director Barclaycard
Prelini Udayan-Chiechi Director, EMEA Marketing Lithium Technologies

Ben Padley is a results-orientated, dynamic digital marketer, with more than 15 years’ experience. Ben has a proven track record of driving commercial success through all forms of marketing, from traditional to digital, including social media.

Ben has recently taken up a position at Barclaycard as Global Digital Engagement Director following his most recent role as VP, Global Head of Digital & CRM at Sony Ericsson (now Sony Xperia).

Whilst at Sony Ericsson, Ben led the team which developed the brand's global Facebook page from 250,000 to more than 6million fans in under two years, creating what was recognised as the most engaged Facebook brand page in the world, according to AllFacebook.com, in the process.

Ben blogs at www.benpadley.com and tweets at @benpadley.