Georgios Kolovos

Georgios Kolovos
European Marketing Director
GE Capital

In his role as European Marketing Director, Georgios is responsible for establishing the strategic direction for the equipment finance business, providing asset-based financing solutions to customers in various industries incl. IT hardware and software, Office equipment, Construction, Manufacturing equipment across 14 European countries.

Previously at GE, Georgios held a number of Strategic Marketing and Customer Experience roles in Europe, including Customer Centricity Leaders of the banking join venture with Garanti Bank in Turkey and a strategic role with the European Distribution Finance business in which he was instrumental in introducing new online services and technologies to help the business to navigate through the recession and win new vendor relationships.

He started his international career with the European operation of Hewlett Packard, managing an online channel targeting SME.