Isabelle Conner Bio

Isabelle Conner
Global Chief Marketing Officer
Zurich Insurance Group

OPENING KEYNOTE INTERVIEW

CMO or CCO? Realigning And Re-Educating Your Organisation to Deliver More Value To the Customer

As customers take more control, the lines that define the role of the CMO are blurring. Are you the Chief Marketing Officer, or the Chief Customer Officer? This interview examines the challenges of aligning your organisation - your people, brand and culture - to ensure the marketing function, and the whole organisation, excels in customer-centric marketing to deliver superior value and drive profitable, demand-led growth.

Attend this exclusive interview and find out why you shouldn’t blow in the ocean when picking your allies at board level, why every single employee must have a line of site to the client and why you must get your own house in order when delivering on your brand promise. This not to be missed session will give you the practical advice you need to get your customer centric initiatives off to the perfect start.

Isabelle Conner
Global Chief Marketing Officer
Zurich Insurance Group

Isabelle M. Conner joined Zurich as their Chief Marketing Officer on October 1, 2011. She has been charged with building a rigorous marketing organisation, broadening and executing Zurich’s global marketing strategy, to include Advertising, Digital, Sponsorship, Thought Leadership, as well as driving the Customer Experience globally. Isabelle previously worked at ING Group where she was Global Head of Marketing since 2008. Prior to ING, Isabelle spent 18 years working in New York where she ran marketing departments at several leading global financial institutions including Deutsche Bank (1998), Weiss, Peck & Greer (1996), and Prudential Securities (1989). She began her career as a financial reporter, working for an online French financial information group based in Paris. Isabelle holds a Bachelor’s degree in International Affairs. In addition to native English, Isabelle is fluent in French and gets by in Spanish.

In 2000, with a brief from the Chairman to “bring the agency into the 21st century”, Nicole joined Ogilvy London where she now works as the Director of Innovative Solutions. Nicole’s first four years with Ogilvy saw her overhaul the agency’s broadcast and video-editing capabilities; taking them from analogue to digital, with the creation of RedWorks Broadcast. Ogilvy London now leads the agency’s global network in the management and broadcast of digital assets.

In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media projects and campaigns; encouraging Adventure Ecology to flood Second Life to raise awareness of global warming, Fanta to develop a mosquito-sound mobile application for kids and IBM to be one of the first to advertise on digital escalator panels.

Consolidated in 2007 into the Ogilvy Digital Innovation Lab (part of a worldwide network), the agency’s innovation activities have seen Nicole build partnerships between industries and across media channels to fuel unprecedented creative campaigns, and educate, both within the agency and beyond, speaking at global conferences and building clients Labs of their own.