Ayla Ziz Bio

Ayla Ziz
AFH Customer Marketing Director
The Coca-Cola Company

QUICKFIRE CASE STUDIES

Using Customer & Consumer Insight To Improve Multi-Channel Experiences, Brand Loyalty & Bottom Line Results

This session has been designed to provide you three unique perspectives on the critical issue of moving from ‘big data’ to business results, and critically how to put the customer at the centre of every business decision. Three leading customer experience and brand loyalty experts will present a quick fire (15 minute) case study, before you get the chance to share your own experiences during the discussion that follows

CASE STUDY B

The Coca-Cola Company: Creating A Personalised Experience For Customers & Consumers

As a B-to-B-to-C enterprise, Coca-Cola has an added layer of complexity when it comes to delivering a personalised experience to their customers and consumers.

During this unique case study find out how Ayla has worked closely with her customer UCI, to understand their customers’ (Coca-Cola’s consumers’) journey, and adapt communications accordingly. From promotional offers to in-store layout, UCI’s marketing was transformed based on a deep level of consumer insight, resulting in increased sales for Coca-Cola.

Ayla will share with you lessons learned from the original pilot and subsequent global rollout with UCI. Plus, find out how the same model has been applied to new Coca-Cola customers, but tailored to ensure a personalised experience.

Ayla Ziz
AFH Customer Marketing Director
The Coca-Cola Company

CASE STUDY A

Bupa International: Using Customer Insight To Create New Products & Propositions

Muriel MacCallum
Customer Strategy & Marketing Director
Bupa International

CASE STUDY C

Using Enhanced Customer Understanding To Drive Virgin Group Campaigns, For The Benefit Of The Consumer & The Business

Dean Taylor Head of Marketing and Client Relations Virgin Insight

Barry Panayi Head of Data and Analytics Virgin Insight

Ayla Ziz is a Customer Marketing Director at The Coca-Cola Company focusing on away from home European based customers with a global scope. She started her career at Mars Inc. in various positions in sales and marketing in France and then across Asia before moving to Colgate Palmolive with consumer marketing roles for Europe. Ayla joined the Coca-Cola Company in 1999 and had increasing responsibilities across different roles in communication, packaging innovation, channel strategies, consumer and customer marketing in Europe and the US.

She holds an MBA from EM-Lyon business school and a Masters degree in applied maths from Dauphine University in Paris, France. She lives with her husband and three children between Paris and London.