Max Kelly Bio

Max Kelly
Founder & Managing Director
Virgin Insight

QUICKFIRE CASE STUDIES

Using Customer & Consumer Insight To Improve Multi-Channel Experiences, Brand Loyalty& Bottom Line Results

This session has been designed to provide you three unique perspectives on the critical issue of moving from ‘big data’ to business results, and critically how to put the customer at the centre of every business decision. Three leading customer experience and brand loyalty experts will present a quick fire (15 minute) case study, before you get the chance to share your own experiences during the discussion that follows.

CASE STUDY C

Virgin Insight: Using Customer Data To Maximise Sales Opportunities Across Multiple Brands

Virgin Insight is responsible for turning the data of Virgin brands - inlcuding Virgin Atlantic, Virgin Media, Virgin Mobile, Virgin Active & Virgin Holidays (to name a few!) - into improved business results. Part of this challenge involves breaking down cultural barriers between brands to ensure maximum business benefits can be reaped.

This case study example will demontsrtae how one of the leading Virgin brands has evolved from operating as a stand alone business, to one that incporrtes data from a range of Virgin brands to deliver more targeted marketing campaigns, an improved customer experience and ultimatley, profit.

Max Kelly
Founder & Managing Director
Virgin Insight

CASE STUDY A

Bupa International: Using Customer Insight To Create New Products & Propositions

Muriel MacCallum
Customer Strategy & Marketing Director
Bupa International

CASE STUDY B

The Coca-Cola Company: Creating A Personalised Experience For Customers & Consumers

Ayla Ziz
AFH Customer Marketing Director
The Coca-Cola Company

Max Kelly is Managing Director of Virgin Insight, a data and marketing services company created and owned by the Virgin Group. He has been with Virgin since 2001 and in his previous role in the Corporate Development Division he created new Virgin businesses including Virgin Mobile USA, Virgin Mobile Canada, Virgin Health Bank and latterly Virgin Insight itself, sitting on a number of company Boards. Alongside this entrepreneurial role, he also developed the strategy for the Virgin Group between 2003-2007. Prior to joining Virgin, Max worked at the digital agency Razorfish and the internet fashion retailer boo.com. He began his career at L’Oreal, where he was Group Brand Manager for Haircare. Max was a scholar at Oxford University where he obtained a First Class Degree in Chemistry.